Campaign 2010CAMPAIGN 2010
The Making of the Prime Minister
Nicholas Jones

Published 1st July 2010
378pp Paperback £9.99

On 11 May 2010 David Cameron walked calmly through the door of 10 Downing Street after five days of political theatre which almost brought the administration of the country to a standstill and which then opened up a new chapter in the post-war government of Britain. Defying all the journalists' and pundits' best guesses the Conservatives formed a pact with the Liberal Democrats to create the first coalition government since the Second World War, led by the youngest Prime Minister since 1812.

CAMPAIGN 2010 is the full, extraordinary story of the 2010 general election, told by one of Westminster's most seasoned observers. As well as all the thrills and spills of the campaign itself - the TV debates, the emergence of "Cleggmania", Gordon Brown's "Bigotgate" encounter with Gillian Duffy, and the supporting roles played by the leaders' wives (and by the media, who consistently seemed to call the wrong result) - Jones looks at the origins of David Cameron himself and the pivotal events along his road to power, including the 2005 party conference speech that won him the leadership, Gordon Brown's bottled election that never was of 2007, the MPs' expenses scandal, dealing with the non-doms, and Rupert Murdoch's switch of allegiance.

Nobody is better placed to provide a detailed, detached highly illuminating chronicle of this unique electoral saga than Nicholas Jones, who as BBC industrial and then political correspondent covered general elections for over thirty years.

Available in all good bookshops from 1st July 2010
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