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Nicholas Jones has spent forty years chronicling the news media’s relationship with politicians, trade union leaders and other prominent people.

He is an active campaigner in groups which promote high journalistic standards and the widest possible spread of media ownership.

There could hardly be a more opportune moment to widen the debate about the need to restore trust in the political process.  Press freedom is an essential cornerstone of Britain's democratic traditions and it imposes responsibilities on both journalists and the government of the day.

This archive provides:

o A first-hand insight into the often hidden world inhabited by those who control the flow of information from the state to the public.

o An explanation of the way in which governments and political parties seek to communicate via newspapers, television, radio and the internet.

o An ongoing critique about a worrying decline in journalistic standards.

o A persuasive argument as to why ensuring that all sections of the media have equal access to the same information at the same time would help restore trust and strengthen the democratic process.

As the author of a range of books which tackle this critical subject, including Strikes and the Media (1986), Soundbites and Spin Doctors (1995), Sultans of Spin (1999) and Trading Information: Leaks, Lies and Tip-offs(2006), Jones hopes his archive of articles, speeches and book reviews will provide a valuable resource not only for students of politics and the media but also for any organisation or individual seeking to devise a communications strategy.

After serving a long apprenticeship on local and national newspapers (The News, Portsmouth, Oxford Mail and The Times), Jones spent thirty years as a BBC industrial and political correspondent (1972-2002).

As perhaps was only to be expected, once he began writing and commentating on how politicians manipulate the media - and vice versa - Jones incurred the wrath of political spin doctors, government information officers and journalists themselves. Many resent his ongoing attempt to penetrate the elusive, off-the-record encounters and liaisons which over the years have proved so mutually beneficial to aspiring journalists and up-and-coming politicians.

Nonetheless, despite being regarded by both sides as a nuisance, Jones believes that by the simple act of seeking to be inclusive rather than selective in the distribution of data, and allowing equal access not just to the media but also to pressure groups, bloggers and the like, the state could reinvigorate what Clem Attlee always hoped would be the people’s “conscious and active participation in public affairs”.

Jones has been a life-long member of the National Union of Journalists (1960); he sits on the national council of the Campaign for Press and Broadcasting Freedom ; is a supporter of Mediawise ; and a trustee of the Journalists’ Charity (chairman 2005-6).

He writes on media affairs for a wide range of publications, including Free Press, the magazine of the CPBF and the website Spinwatch, which monitors pr and spin.

Product placement: attracting cash for television companies is the priority Print E-mail
Media standards groups which are opposed to product placement on British television programmes will get the chance to offer advice on possible safeguards.Sion Simon, a junior minister at the Department of Media, Culture and Sport, told a delegation from the Campaign for Press and Broadcasting Freedom (6.10.2009) that the government was anxious to help the industry. Ministers supported product placement because they believed it would give “immediate cash benefits” to struggling television companies. Although final decisions have not been made and consultations are still taking place, Simon said there would need to be some “convincing arguments” to change the mind of the Culture Secretary, Ben Bradshaw, who did not think concerns about product placement were the kind of “big deal” which the opponents were making out.“There would be immediate cash benefits for the television companies which we are trying to help.  Pumping extra money into the sector would help everyone whereas the disadvantages seem rather abstract”.Product placement would not be allowed on children’s programmes and would exclude alcohol, gambling and certain other products.  This was the “direction of travel” and if media standards campaigners thought they could help advise on further safeguards their input would be welcomed.Simon also indicated that the government has no intention of imposing restraints or regulations on the development of newspaper websites. Currently the online television and radio output of the press does not have to follow the guidelines on invasion of privacy and political impartiality which apply to mainstream broadcasters.When asked if there were any “red lines” within DCMS defining limits on the degree to which newspapers would have the freedom to innovate online, Simon said “No”.  It was not inconceivable that at some point in the future there might have to be government intervention to impose standards on the online output of the press, but there were such no concerns at present. “We are not saying we would never regulate…but the government is certainly in no rush to regulate”.The audio visual output of newspaper websites is currently self-regulated under the Press Complaints Commission and outside the reach of Ofcom.The Labour MP Neil Gerrard, who arranged for the CPBF delegation to meet Sion Simon, said afterwards that despite the decision to allow product placement the government did seem aware that safeguards might be needed and ministers were anxious to allow for consultation.Nicholas Jones 7.10.2009    
 
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